Planning of Main Task

I have produced a storyboard to show how my music video will unfold and what the different scenes will entail.

Research Into Target Audience

Target Audience

My target audience will have an age range of anyone from young teenagers to adults(13 - 50 years old). This is because this age range are the most likely to listen to this genre. The genre is light rock and has a unique structure that allows for easy listening without the predicted structure that makes songs boring. The lyrics apply a strong meaning to the song and when accompanied with the gentle guitar melodies and soft (becoming stronger in the powerful 'build-up' areas) vocals it provides an epic story of emotions. This genre can easily be listened to by a large range of people providing a versatile audience.
This music is a genre that can appeal to both the male and female audience and tells the story of a broken heart from a males point-of-view. This means that the male members of the audience can relate to the song and the female audience will, on the whole, enjoy the delicacy of the lyrics that pluck the strings of their emotions.
I have looked at the results of the number of viewers for each channel daily and weekly and have drawn up a table of these results. This will help me get a good insight in how many people watch music videos of the same genre of the music video that I will be producing.


Questionnaire

What type of music do you mainly listen to?

Pop
Rock
Rap
Classical
Hip Hop/Rap


How often do you watch music videos?

Everyday
Once a week
Once a month
Rarely
Never


What things do you look for in a music video?

Good, simple storyline
Complicated storyline
Parties, dancing
Absolute madness, makes no sense but looks impressive
Action, fighting
Easy, heart-felt listening


Where do you watch music videos?

Computer,
Laptop,
Television,
iPod,
iPhone,
Phone


What length do you prefer a music video to be?

Very Short (Under a minute)
Short (Under 2 minutes)
Average (Around 3 minutes)
Long (4 minutes +)


Do you watch music channels? If so, which is your favourite?

MTV (All channels)
Kerrang
Scuzz
Clubland
NME TV
ChartHitsTV
Other (please specify)
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What is your favourite music video? Why is it your favourite? (please state below)

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Results
From the first question about what type of genre people mainly listen to I have found that 'Rock' is the predominant one. This is very useful to know as that is the genre of my music track that I am using in my video. This means I may have a very large audience as I asked a range of people in my target audience age range.
I also found out that on the whole people watch music videos on a weekly basis so it is important that my music video has an edge over other videos so that people are able to remember it for good reasons otherwise it will just be forgotten due to the sheer amounts that show up on the music channel that they are watching.
I have found a selection of TV viewing results for the general public on music channels. This has allowed me to see what the population as a whole watch and listen to. Thus meaning I can see how large my target audience will be.
MTV have come out on top. I think this is because the majority of people who watch music channels are the younger generation and therefore are looking for the latest songs that may appear in clubs and on the radio as this is a big part of their lives at this age.

Research Into Similar Media Texts

You Me At Six - Kiss & Tell (Music Video)

The video is set in mainly one room. The band is playing live in sync with the music. The storyline is about a girl who everyone wants except you. It talks about the girl and explains how she makes up her own rules as she goes along. The camera shot then covers her dancing on a sofa in a messy room. The lyrics then say how you decide to make up rules of your own because of this. The camera shot then covers the band going wild whilst playing in a room full of fans going crazy. The party slowly gets more wild throughout the video. They camera is split between the band/crowd and the house party. This means they can see the emotion in the band and crowd but can also help tell the story through the house party events and cover different characters relevant to the storyline.

The Script – Breakeven (Music Video)

This video is based around a relationship that has broken up and its heartbreaks.
All the shots of the male character (played by the lead singer) are in black and white. This relates to the song because in the lyrics he talks about how a heart does not break even and how he has come off much worse as he can’t get over the woman. The dark colours represent sadness and the white signifies emptiness.
The shots of the woman and the man’s memories of their relationship are all in colour signifying that those were the times that he felt alive and happy.
For some shots the band is playing live in black and white in an empty room and they are in sync with the music.
The opening verse is covered on the camera by filming him in a dark room on his own looking at videos on his phone of his girlfriend. The video is in colour and the man and the room are in black and white. The phone is giving off flashing lights on his face and may signify the irregular heartbeat that he has because of the stress from breaking up from the woman he loves. He is singing in sync with the music.
The shots in colour cover not only the memories of their relationship, but also his memories of how they broke up and this shows his sever sadness as she is leaving.

Taking Back Sunday – Liar (Music Video)

This video is based inside a liar detector. The band is filmed playing their instruments live in sync with the music and singing the lyrics in sync also.
It is all about lies and the tricks of getting away with lying.
The colours are all black and white and there are a few objects featured in it including a giant woman, a spider and a web and a key.
The key may symbolise the lie as at one point the lead singer eats the key and this could be symbolising “locking up the lie and throwing away the key” meaning that the secret will never come out.
The woman may be the part of the secret in the lie that the lead singer is trying to block out of his mind because when her face appears you then see his hand push away to hide it.
At the end the camera zooms out into a colour shot and t is of the lead singer plugged into the lie detector and the investigator asks him “Is there anything else?” and he replies “No that’s exactly what happened” to which the investigator says to his colleague “What do you think?” and he replies “I don’t believe a word of it”.
It s mainly computer generated as the footage has been taken in a white room with the characters all wearing black for the great contrast. The lines that are normally seen in a lie detector are also in this generating the picture as it goes along.

Dizzee Rascal – Holiday (Music Video)

This video is based in a holiday destination full of beautiful women in bikinis. The song is all about pleasing your girlfriend and taking her wherever she wants to go and keeping her happy.
The video goes to a party at a villa in an exotic location. The party gets more lively as the video goes along. It follows one girl mostly and her journey from being told about the party on a phone call to arriving at the party and finding Dizzee Rascal in the party to dancing with him.
They then get into an expensive white hummer and the video ends as the door closes behind them leaving the viewer wonder where they are off to next.
The filming includes a lot of slow motion in the fast dance art of the song which creates a large contrast in the speed of the music and the speed of the footage. This is more dramatic and effective and captures Dizzee dancing and everyone going mad to the song.
The camera has very few shots where it is still. There is always a slight pan. This is to cover the whole scenery and make it seem more like a point of view shot aking the viewer feel more a part of the video.

Kano – Ps and Qs (Music Video)

This video is based in the streets of London. The camera stays in front of Kano and films him walking through the streets and goes from normal speed to fast motion in some parts. He begins by rapping in sync with the music and keeps this throughout the video. He is walking in the middle of the road and cars have to wait behind him showing respect.
He begins to slap hands with people and when he starts talking about his crew and people he knows people begin to join him and there ends up being over 20 people following him walking through the streets. In the chorus he is always walking alone as he talks about when he isn’t with his crew he still earns a huge amount of respect.
The views of the camera change and sometimes it is a high angle shot to look up at Kano to signify the way people look up to him and make him an authoritive figure.