My target audience will have an age range of anyone from young teenagers to adults(13 - 50 years old). This is because this age range are the most likely to listen to this genre. The genre is light rock and has a unique structure that allows for easy listening without the predicted structure that makes songs boring. The lyrics apply a strong meaning to the song and when accompanied with the gentle guitar melodies and soft (becoming stronger in the powerful 'build-up' areas) vocals it provides an epic story of emotions. This genre can easily be listened to by a large range of people providing a versatile audience.
This music is a genre that can appeal to both the male and female audience and tells the story of a broken heart from a males point-of-view. This means that the male members of the audience can relate to the song and the female audience will, on the whole, enjoy the delicacy of the lyrics that pluck the strings of their emotions.
I have looked at the results of the number of viewers for each channel daily and weekly and have drawn up a table of these results. This will help me get a good insight in how many people watch music videos of the same genre of the music video that I will be producing.
Questionnaire
What type of music do you mainly listen to?
Pop
Rock
Rap
Classical
Hip Hop/Rap
How often do you watch music videos?
Everyday
Once a week
Once a month
Rarely
Never
What things do you look for in a music video?
Good, simple storyline
Complicated storyline
Parties, dancing
Absolute madness, makes no sense but looks impressive
Action, fighting
Easy, heart-felt listening
Where do you watch music videos?
Computer,
Laptop,
Television,
iPod,
iPhone,
Phone
What length do you prefer a music video to be?
Very Short (Under a minute)
Short (Under 2 minutes)
Average (Around 3 minutes)
Long (4 minutes +)
Do you watch music channels? If so, which is your favourite?
MTV (All channels)
Kerrang
Scuzz
Clubland
NME TV
ChartHitsTV
Other (please specify)
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What is your favourite music video? Why is it your favourite? (please state below)
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Results
From the first question about what type of genre people mainly listen to I have found that 'Rock' is the predominant one. This is very useful to know as that is the genre of my music track that I am using in my video. This means I may have a very large audience as I asked a range of people in my target audience age range.
I also found out that on the whole people watch music videos on a weekly basis so it is important that my music video has an edge over other videos so that people are able to remember it for good reasons otherwise it will just be forgotten due to the sheer amounts that show up on the music channel that they are watching.
I have found a selection of TV viewing results for the general public on music channels. This has allowed me to see what the population as a whole watch and listen to. Thus meaning I can see how large my target audience will be.
MTV have come out on top. I think this is because the majority of people who watch music channels are the younger generation and therefore are looking for the latest songs that may appear in clubs and on the radio as this is a big part of their lives at this age.
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