Evaluation and Analysis Material

In what ways does your media product use, develop or challenge forms and conventions of real media products?
My poster uses the main codes and conventions that real similar media products use. I have used one main image as the poster background. I have made my poster stand out by developing forms and conventions of real media products by changing the text on the poster to look like it is actually written on the wall when in actual fact it is computer generated. The writing is very bold and clear to create a striking and eye-catching vision for the viewer and this is very important in a poster as people may be walking past and it will take something very different and bold for them to look and even stop to read what it says. I have made sure there is a large enough contrast between the font colour and the background colour. This is so they are easily read and not blended in so the viewer would have to stop and focus for a while to be able to read this. This goes against all forms and conventions of a real media product being the poster in this case.

My music video follows the forms and conventions by having a narrative throughout the track that develops the audiences understanding of it as the track goes on. I have challenged the forms and conventions of real media products by making the narrative much more interesting by switching between the past and present time all the time through the track. The past times are made significant through black and white shots. The present shots are made significant by the use of full colour shots. The past times show the events that led to the character feeling the way he does in the present times. This means that it is not too simple for the audience to get bored when watching/listening to it and also is not too complicated for them to give up trying to understand it.

My website follows the codes and conventions of real media products as it has a number of pages on the website that can be accessed through links featured on it. It also has the simple background so that the text and information on the site can be easily read/seen/understood. It has the bands name in a large striking font that seems to be the trend of real media products such as band websites. I have explored these in my research into similar media texts. It has various forms of media that can be viewed on the website such as a music video, posters, album covers, photos and text. It even has a google map of how to contact the band and their whereabouts.

How effective is the combination of your main product and ancillary texts?I think they are very effective together as they all follow the same style and genre. This means that the audience can get a good feel of what type of band they are. The video tells the story of a character who gets dumped by his girlfriend and the repercussions of this. It shows his feelings and who he overcomes these. The same character is in the poster looking very lonely and deep in thought which follows this theme and in a way promotes the music video. The website allows me to put all of the media products together to be viewed so the similarity is clear to the viewer as they all fit in very well. Most bands will have a theme of their album and have main influences for them. I have stuck to this with mine as the theme is of relationships and deep feelings within. This can be related to by the lyrics and music video and poster where I have used actors to portray this sense of deep emotions during relationships. I have also used colour themes of dark colours to show loneliness and sadness and this has been the same colour scheme throughout each of my media products.

What have you learned from your audience feedback?I have learned a lot from my audience feedback. For example a student and peer, Jonny Bernstein, commented "It needs a transition such as a 'TV crackle' when it is out of signal and this could be used to clarify the change between the past and present time in the music video." This let me know that the clarity was not up to scratch as I will want the audience to watch it for the first time and follow it perfectly in full understanding. I was unable to get a 'TV crackle' effect using the new edition of iMovie that my video was on. But instead I have used a transition that ripples out when it changes to the past and each time it does this I use the same transition making sure that the audience have no way of getting confused as it follows a set trend.
"I thought the continuity was good throughout and was a simple narrative that was shot very well" This was a quote from a peer Dom Norman after viewing the video. It let me know that it was ready to be viewed as the storyline was understandable and the shots coincided very well.


How did you use media technologies in the construction and research, planning and evaluation stages?
During the construction stage of my project I used various media technologies. These included a Sony 'Handicam' that I used to shoot all of my footage for the music video. This was compatible with the Apple Mac that I was using meaning that I could upload the shots with ease without having to convert the files first. I was editing the shot using the programme 'iMovie' on the Apple Mac. I could use this to cut and edit the movie and completely finish the music video.
For the poster and website I used a Sony 'Cyber-shot' to take the photographs that I uploaded onto 'Photoshop' which is an editing programme on the same Apple Mac.

Questionnaire of Audience Response to Material
Please circle your choice throughout this questionnaire in the multiple answer questions

Would you be happy to watch this type of music video on a music channel online, on a television, phone etc.?
1. Yes
2. No

On a rating of 1-5 (1 being the best suited, 5 being the worst) how well do you think the video fits the music track?
1
2
3
4
5

How clear is the narrative in the music video?
1. Very Clear
2. Reasonably Clear
3. Average
4. Confusing
5. Do not understand it at all


Constructive Criticism
1. (of the transitions)
2. (of the acting)
3. (of the continuity)
4. (general critisism)
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